Product Overview

What is CS Play

CS Play is a cloud digital out-of-home (DOOH) content management system designed for screen networks of any scale. It handles the full cycle of digital signage operations: content scheduling, delivery to player devices, and audience measurement.

Key Concepts

Player

A device account representing one playback device. Each player consumes one license from your pool. Players

Frame

An independently playing zone within a player’s output. A single player can drive multiple frames, each showing different content. Frames & Zones

Screen

A logical broadcast surface built from one or more frames; campaigns target screens. Screens

Campaign

A set of advertisements with a strategy and targeting rules, moving between draft, active and stopped until it is finally archived. Campaigns

Advertisement

A media file paired with playback settings such as duration and targeting. Ads

Playlist

An ordered sequence of campaign slots that defines what plays and in what order. Playlists

Schedule

A calendar binding of playlists to screens, determining when content plays. Schedules

Media Plan

Generated playback instructions — the playlist projected across calendar time and delivered to players. CS Play Planning

Platform Architecture

CS Play is a cloud service plus a small set of applications that run at the screen itself.

platform-parts
Cloud

Stores content, campaigns and schedules, builds media plans out of them, keeps the statistics, and serves the web interface that operators and advertisers work in.

Player

The application on the playback device — PC, Android or Smart TV. It downloads its media plan, plays it, and sends back playback logs and status reports. Players

CamGrabber

A companion application running next to the player. The player tells it about every ad shown; CamGrabber takes a stop frame from an IP camera aimed at the screen and uploads the photo to the cloud, where it becomes the photo report for that show. CamGrabber

Audience sensors

Local counters the player reads while an ad is on the screen; what they report becomes that play’s OTS value, and travels to the cloud with the rest of the proof of play. A Wi-Fi sensor is connected through the trackerboard responder; a Dahua camera can count people in frame; CS Play AIdiencer is a companion application of its own that watches a camera, counts the audience and reports the objects it recognizes. Audience Measurement (OTS)

Only the player is required. CamGrabber and audience sensors are installed at the screens where an advertiser has to be shown proof of play or an audience figure.

Feature Areas

CS Play provides 77 features across 11 functional areas covering network setup, content management, scheduling, statistics, integrations, and administration. See Functional Capabilities for the full feature map.

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