CityScreen Deals
CityScreen Deals is a sales and deal management platform for out-of-home (OOH) advertising. It manages the full commercial lifecycle of an advertising deal — from the first customer inquiry, through proposal preparation and inventory reservation, to booking, invoicing, and payment.
CityScreen Deals is configured per organization. The entity types, fields, document kinds, and business processes you see in your instance are defined by your administrator; they may differ from the examples in this documentation.
The commercial lifecycle
A deal in CityScreen Deals moves through a defined sequence of stages:
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Inquiry — a customer expresses interest in advertising placement.
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Negotiations — the sales team prepares one or more proposals, selects inventory, sets pricing, and iterates with the customer through revisions.
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Reserved — the parties agree on a proposal and the selected inventory is held.
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Booked — the commitment is confirmed.
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Paid — payment is registered against the deal.
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Done — the advertising period is complete.
A deal can also be canceled at any point before completion.
At each stage, CityScreen Deals supports the work that stage demands: browsing and filtering inventory, building proposals with pricing and discounts, generating contracts and invoices from templates, and recording payments.
Where CityScreen Deals fits
CityScreen Deals covers the commercial side of out-of-home advertising — everything that happens before a campaign begins playing on screens or surfaces, and the financial settlement that follows.
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CityScreen Play (the content management system) takes over once a deal is booked. Booked proposals are pushed to CS Play, where campaign playback is scheduled and managed. In return, CS Play provides the digital display catalog that CityScreen Deals uses for inventory selection.
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CityScreen Context exposes available inventory to the programmatic marketplace. CityScreen Deals feeds availability data to CityScreen Context so that unsold inventory can be offered to demand-side platforms.
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Financial systems receive invoices and payment data. CityScreen Deals can push documents to external accounting and e-invoicing systems.
CityScreen Deals does not manage ad playback, audience measurement, or content scheduling — those responsibilities belong to CityScreen Play and the broader CityScreen platform.
Who this documentation is for
This documentation addresses two audiences:
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Sales managers who work with deals, proposals, customers, and inventory day to day. Start with your first deal for a guided path through the core workflow.
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Organization administrators who configure the platform — entity types, fields, templates, business processes, roles, and employee groups. Start with setting up an organization for the recommended setup order.
Documentation map
| Section | What it covers |
|---|---|
Organizations, entity types, what ships fixed and what is configured |
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Core vocabulary: deals, proposals, displays, criteria, saturation, entity types, business processes |
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A sales manager’s path from inventory to a booked deal |
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Administrator checklist in dependency order |
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The deal pipeline, stages, and day-to-day deal work |
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Proposal types, digital and printed pricing, discounts, revisions |
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Digital and printed displays, the map, availability and saturation |
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Customer records, contacts, counterparty types |
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Document records, invoices, batch reports, file attachments |
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DOCX, XLSX and PPTX templates — placeholders, repeating sections, computed values |
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Sales and saturation widgets |
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BPMN modeling, service tasks, user tasks, publishing, monitoring |
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Entity types, data types, expressions, field permissions |
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Organizations, employees, groups, roles, permissions, data import and export |
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CityScreen Play, CityScreen Context, booking widget, SAP, ClearTax |
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Terms that CityScreen Deals uses in more than one sense, or differently from industry convention |