Creatives
A creative is a collection of media files (images or videos) attached to a deal and bound to specific displays from the deal’s proposals. Creatives define what content plays on which screens and when.
Creating a creative
To create a creative, provide:
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A name.
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A period (start and end date) — this is independent of the proposal’s placement periods.
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For digital creatives, a spot duration in seconds. The duration determines which digital displays from the deal’s proposal are eligible for binding.
All files uploaded to a single creative must share the same top-level media type: all images or all videos.
Binding files to displays
After uploading files, the system groups the deal’s eligible displays by aspect ratio and then by exact resolution. This grouping helps match creative files to displays with compatible screen dimensions.
A file can be bound to:
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a single display,
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all displays sharing a resolution,
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all displays sharing an aspect ratio,
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all displays in the proposal.
Each display holds at most one file at a time. Binding a new file to a display that already has one replaces the previous binding.
Duration matching (digital)
For digital creatives, every target display must be part of the deal’s digital proposal and must be priced at exactly the creative’s chosen spot duration. A display priced at a different duration is not eligible for binding.
If the creative’s duration is not set, the creative is treated as a printed creative and validated against the deal’s printed proposal instead.
Schedule settings (dayparting)
A creative can carry one or more schedule settings that restrict when it plays. Each setting defines:
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Days of the week.
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A start time and an end time of day.
Multiple settings are allowed on a single creative.