Printed displays

A printed display is a physical advertising surface — a billboard, poster panel, or similar structure. Printed displays carry the shared field set that all displays have, plus fields specific to printed surfaces: a display mechanism type and the number of advertising positions.

Fields specific to printed displays

Display mechanism type

Describes the physical mechanism of the display surface. 2 values:

Static: A single fixed face. The display shows one advertisement at a time and has no mechanical rotation.
Rotary: A mechanism that shows several posters in turn on one face. The value covers 2 different kinds of structure: scrolling panels (scrollers), which roll a band of posters past a lit viewing window, and tri-vision units, which turn a row of triangular prisms to show 3 posters in turn. CS Deals records both with the same value. If your sales team needs to tell them apart, write the structure kind in the display name or in a custom field.

A printed display’s mechanism type (Static or Rotary) is independent of its installation kind (static, mobile, or route-based). A scrolling panel or tri-vision unit (mechanism type Rotary) can stand at one fixed site, and a display with mechanism type Static can be mounted on a vehicle. The 2 uses of the word "static" refer to different things. See terminology for the full disambiguation.

Number of ads

The number of advertising positions available on the display. For a display with mechanism type Static, this is typically the number of faces (a two-sided billboard has 2 positions). For a display with mechanism type Rotary (a scrolling panel or a tri-vision unit), this is the number of positions in the rotation cycle.

Each position is independently bookable.

Faces on printed displays

A face is one bookable advertising surface on a printed display. Each face can be reserved and booked independently within a proposal.

When you add a printed display to a proposal, you select which faces to include. The saturation timeline shows occupancy per face, so you can see which faces are available over any period.

Availability and saturation covers how occupancy is calculated and displayed.

Custom fields

An administrator can add fields to the printed display entity type through the entity system. Custom fields appear alongside the built-in ones on the display detail page and in the list view.

Data types covers the available field value types and their behavior.

Working with printed displays

Creating a printed display: Create a printed display from the inventory list. Fill in the shared fields (name, address, coordinates, dimensions) and the printed-specific fields (mechanism type, number of ads).
Editing: Open a display from the inventory list or the map popup to edit its fields. All fields on a printed display are editable, including custom fields.
Filtering and search: The inventory list supports filtering by name, GID, address, format, state, criteria, and custom fields. Use the map for geographic filtering.
Bulk import: Printed displays can be imported in bulk from a file. Importing data covers the import process.