Nearby places

In the inventory picker you can keep the displays that stand near the places a campaign needs, such as gyms, cafes or one particular shopping center. You can also leave out the displays that stand near places the advertiser wants to avoid. The places are points of interest (POI) from the map data in CS Deals, and each one has a name and a category.

The picker is the same in the Quick Proposal wizard and in Add inventory of a proposal, and its Nearby POI panel is offered for every proposal type.

Choosing places

Open Nearby POI in the filter pane. There are two ways to choose places:

  • Tick categories in the category tree. The categories are grouped, and each group expands with +.

  • Type part of a place’s name into Search POI by name and click Add. The search finds places whose name contains the text, as the name is recorded in the map data. It needs at least 3 characters.

A ticked category or an added name appears as a choice in the Near places section below and filters the list once you add it there.

Near places

In Near places, choose a place from + Add a place…​ and set its radius. Each place row then keeps or leaves out displays:

  • ✓ Near keeps the displays that have such a place within the radius. The number field next to the radius sets how many such places must be within it.

  • ✗ Not near leaves out the displays that have such a place within the radius.

Every change to a row applies to the list at once, and × removes the row.

With 2 or more ✓ Near places, choose how they combine: Match ALL places keeps a display only if it is near every one of them, and Match ANY place keeps it if it is near at least one. Match ALL places is the default. The ✗ Not near places always apply together: a display stays in the list only if it is near none of them.

Under each ✓ Near place, the left count shows how many displays remain with this place and the places above it. A count of 0, shown in orange, means that this place leaves no display in the list.

The distance to a place is measured from the display’s coordinates. While Near places holds a place, as ✓ Near or ✗ Not near, displays without coordinates are left out of the list, and a notice above the table says so.

A place search that matches too many places is not applied. The notice above the table asks you to narrow it with a smaller radius, a narrower category or a more precise name. If the map data is unavailable, the list is shown without the near places, a notice says so, and the places stay in the panel.

Distances in the table and on the map

Each ✓ Near place adds a column to the table, headed by the place and the radius, for example Cafe ≤ 300 m. A cell shows how many such places are within the radius and the distance to the nearest one, for example 2 · nearest 40 m, with the name of the nearest place under it. A display with no such place in the radius shows none. The column can be sorted.

These columns come and go with the places and are not part of the column settings.

On the map, a circle around each display in the table shows the largest ✓ Near radius. The matching places are shown as dots: green for the places to be near, red for the places to avoid. Click a dot to see the place’s name, its category and the distance to the nearest display. The same popup adds the place to Near places, as Near or Not near by its name, or as Near any of its category.

When near places are active, the card that opens when you hover a display’s pin lists the matching places under Nearby, from your criteria. The map in the inventory picker covers the rest of the map.

Keeping the search

Near places show as chips above the table, for example Cafe · 300 m, ≠ School · 200 m for a place to avoid, or Gym · 500 m, at least 2. They are kept in saved filters and in the page link, so a search can be applied again and shared.

Starting from a brief

Paste the advertiser’s brief into the text box at the top of Nearby POI and click Analyse brief. The brief can describe the product, the creative, the audience and the goal. CS Deals reads it and suggests:

  • a short strategy;

  • the categories of places to be near, ranked by relevance;

  • the categories of places to avoid;

  • a radius.

The analysis can take a few minutes, and the button counts the seconds while it runs.

The suggested categories are shown as chips: green for the places to be near, with the relevance score, and red for the places to avoid. Click a chip to see why it was suggested. Move a chip between the places to be near and the places to avoid, which the panel calls anti-targets, with ↑ Move to recommended or ↓ Move to anti-targets, or remove it with ×. The Suggested radius field can be edited. A suggested category that the map data does not have is shown struck through and is not applied.

The suggestion changes nothing in the filter until you click Apply suggestion. Then, in one change:

  • each green category becomes a ✓ Near place at the suggested radius;

  • each red category becomes a ✗ Not near place;

  • the city named in the brief goes to City / Region;

  • for the digital proposal type, the duration and frequency named in the brief are set when they match the options on offer.

Formats, criteria and search words found in the brief are only listed under Pre-filled from the brief, for you to set by hand.

Categories that you ticked yourself, and the names that you added, are not turned into places by Apply suggestion. Add them from + Add a place…​.

Clear removes the suggestion and the places built from it. The other filter values stay as they are.

If the analysis fails, the panel shows Analysis unavailable — filters were left unchanged., and the filter stays as it was.