Copy campaigns
You can copy a campaign to quickly create an exact copy of a campaign with the same settings and the same ads. All the settings can be edited before you activate a copied campaign.
You can copy any campaign with Auto by frequency strategy, including stopped, completed and archived campaigns. Campaigns with Manual, Programmatic, Auto by triggers strategy can not be copied.
If you copy an archived campaign with no saved ads - because Deletion period for archived media content has expired and the ads were deleted - then this campaign will be copied without ads.
To copy a campaign, go to this campaign on the Advertising page, then click Copy campaign on the campaign’s page.
When you click this button, a copied campaign is created in Drafts and its Settings page opens, so you can edit campaign settings before activating it.
| Don’t forget to click Save before you activate a campaign, otherwise the changes will not be saved. |
Once you activate a campaign, you can generate a new media plan for the campaign to be played back on screens.
When a generated artefact goes stale
Copying a campaign, generating a media plan and generating a cyclogram all produce something computed from the campaigns as they stood at that moment. None of the three is recomputed when the campaigns change afterwards. Reading them safely is mostly a matter of knowing which moment each one belongs to.
- A copied campaign
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The copy is a snapshot. It takes the settings and the ads the original had at the moment you clicked Copy campaign, and from then on the two are unrelated: editing the original does not reach the copy, and editing the copy does not reach the original. If the original was archived and its media had already been removed by the Deletion period for archived media content, the copy is created without ads, so open the copy and check before activating it.
- A media plan
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Screens play the media plan that was last generated for them. Change a campaign’s dates, frequency, screens or ads and the screens go on playing the previous plan until you generate a new one. What that generation is computed from is described in Simulation basis.
- A cyclogram (forecast)
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A cyclogram simulates one future moment from the schedule and the campaigns as they stood when it ran. Nothing re-runs it. In a list sorted by date, a run from this morning and a run from last month look exactly alike, which is why each row carries two different moments: the heading is the moment being simulated, and Computed is when the simulation was run. The second one is the one that decides whether the answer is still worth anything.
What to do about it
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Read Computed as the age of the answer. If the campaigns or the schedule have changed since, generate a new cyclogram instead of trusting the old one.
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Generate the media plan after every change you want on air. An active campaign that has never been included in a generated plan does not play.
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Delete cyclograms you no longer trust. Deletion is offered on runs that have finished, whether they succeeded or failed. Deletion cannot be undone, and regenerating one may not reproduce it — the schedule it was computed from has moved on.
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After copying a campaign, edit and save it before activating. The copy is a draft precisely so that the snapshot can be brought up to date before it goes anywhere.