Change ad’s targeting on frames

Ads use settings of the campaign they belong to, including frame targeting.

But within one campaign, certain ads can have different frame targeting. And you don’t need to create different campaigns for ads with different targeting settings, you can change targeting in the ad’s settings instead.

How ad targeting combines with the campaign’s

An ad’s frame list does not replace the campaign’s, and it cannot extend it. The campaign’s targeting sets the outer boundary; the ad’s targeting narrows it.

An ad with an empty frame list inherits the campaign’s targeting in full. That is the default, and it is what an empty Frames section means — not "nowhere", but "everywhere the campaign plays".
An ad with frames of its own plays only where its list and the campaign’s overlap. A frame the campaign does not target will never play the ad, no matter what the ad says.

This is why the frame picker inside an ad offers only the campaign’s frames. To reach a frame the campaign does not target, add that frame to the campaign first, then narrow the individual ads.

Criteria are a way of picking frames, not a condition checked later. When you select screens by criteria, the selection is resolved into a concrete list of frames at that moment, and it is that list which is saved on the ad. Attaching a criterion to a screen or a player afterwards does not pull it into targeting that was already saved — reopen the targeting and select by criteria again.

Criteria attached to a screen or a player therefore decide what may be targeted, not what plays. An ad reaches a player only if the ad’s own frame list — inherited from the campaign or narrowed here — includes one of its frames.

Change targeting of one ad

You can change targeting of a single ad in the ad’s settings, as well as using bulk targeting (see below) — the bulk targeting matrix works even when only one ad is selected.

To change frames in the ad’s settings:

Go to the Settings of this ad.
In the Frames section of the settings click Frames.A window to select screens will open.
Select desired screens, click Next.
(Optional) select screens by criteria.
Click Done.Selected frames will appear in the Frames section in the Settings of this ad.

To remove a frame from targeting, click on the bucket icon next to this frame.
To save changes, click Save.

Change targeting of several ads

To change targeting of several ads at once:

Go to the campaign and tick desired ads in the list.
Click on the Targeting button.A window to select screens will open.
To add frames to targeting, in the opened window click on the Frames button and select screens. Then tick desired frames in the targeting list.
To remove a frame from targeting for a certain ad, untick this frame for this ad.
To remove a frame from targeting for all selected ads, click on the bucket icon in this frame’s line.
To save changes, click Save.

If you don’t see any frames in the ad’s targeting, it means that this ad uses campaign’s targeting.