Reports
A report is a spreadsheet of what was delivered over a period, generated on request and kept for thirty days.
This page is for the employees of an organization. Every employee role, including viewer, can create, list and download their organization’s reports.
Generation is asynchronous
Requesting a report returns immediately with an acknowledgement. The spreadsheet is built in the background; an in-app notification announces it when it is ready, and the report then appears in the list with a download button.
Large periods take longer, so wait for the notification.
The report types
The client cabinet offers four types from the Reports tab of the Statistics screen.
- Direct
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Deliveries sold straight to demand partners.
- Indirect
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Deliveries sold through an exchange.
- Programmatic guaranteed, direct
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Programmatic-guaranteed-campaign deliveries sold directly.
- Programmatic guaranteed, indirect
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Programmatic-guaranteed-campaign deliveries sold through an exchange.
The automated guaranteed report is created and listed separately, on the Reports tab of the guaranteed play statistics screen, because it is built from automated guaranteed plays rather than from ad requests.
The platform operator can produce any of these on an organization’s behalf.
What goes into one
A direct or indirect report draws on three sources at once and merges them into a single file:
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confirmed real-time-bidding deliveries for the period;
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COT plays;
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private-deal plays.
The automated guaranteed report draws on automated guaranteed plays only.
A row groups deliveries by demand partner, campaign, creative and face, and carries the creative’s duration, the face’s name, identifier and city, the number of ad plays, the total charged, and the commission included in that total. The automated guaranteed report carries delivered figures; see Under-delivery for how they relate to the booked volume.
Every count in every one of them is a count of ad plays.
The file is XLSX. The copy your browser saves is named after the period:
report-2026-07-01-2026-07-31.xlsxReports of different types for the same period share a file name, so rename them as you save them.
Regenerating replaces
Creating a report for an organization, type and period that already has one replaces the previous report.
If a figure changed because late deliveries were confirmed after the first run, regenerating gives you the new number and the old number is gone. Download and archive anything you have already sent to a counterparty.
Monthly reports
At the start of each month the platform generates reports for the whole previous calendar month without being asked. It produces the real-time-bidding and programmatic guaranteed reports for every organization that had confirmed deliveries in that month.
Anything confirmed after the report is generated is in the data but not in the file until someone regenerates it.
Retention is thirty days
Reports are deleted 30 days after they are generated. Both the record and the spreadsheet file are removed. You can also delete one of your own reports early.
| A report generated automatically at the start of the month is deleted thirty days later, in the first days of the month after that. The platform is not an archive. If a report is a document you need to keep — for an invoice, an audit, or a counterparty — download it and store it yourself. The underlying delivery data remains, so the report can be regenerated later, but the figures are recomputed at that moment and may differ from the file you sent. |
Creating and deleting a report are both recorded in the audit log, so the disappearance of a report is traceable even though the file is not recoverable.