Campaign states

Two objects have states: the automated guaranteed campaign, and the advertisements inside it. Both are driven from two sides — an employee of the operator, and the demand partner — and each side has its own set of legal moves.

This page is for anyone working the automated guaranteed queue.

Campaign states

Interface tab What it means

Approving

Proposed by the demand partner, waiting for an employee to work through the terms. This tab also holds a campaign whose terms an employee has already amended and sent back, now waiting on the partner to respond.

Reserved

The terms are agreed, capacity has been checked and the airtime is held. Waiting for the partner to book.

Booked

The partner has accepted the reservation. Waiting for advertisements to be confirmed and for the campaign to be activated.

Processing

Activated and pushed to the content management system. Running, or about to.

Completed

The campaign period has passed. Terminal.

Rejected

Declined by the operator, with a reason, or withdrawn by the demand partner. Terminal either way.

What an employee can do

From An employee may

A campaign proposed by the partner, awaiting the employee (Approving)

Send it back for review, reserve it, or reject it.

A campaign already sent back for review, awaiting the partner (still Approving)

Reject it.

Reserved

Reject it.

Processing

Reject it.

Three rules govern the rest:

  • Rejecting requires a comment. A rejection with a blank reason is refused, and the reason is what the demand partner receives.

  • Reserve is offered only from the state where the campaign is awaiting the employee, and only when there are no unsaved edits on the inventory tab. A campaign already sent back for review cannot be reserved; it has to come back through the partner first.

  • Rejecting a campaign that was already in Processing also sends a stop instruction to the content management system.

What the demand partner can do

From The partner may

A campaign awaiting the employee (Approving)

Resubmit amended terms, staying in the same state, or withdraw it.

A campaign sent back for review, awaiting the partner (Approving)

Accept the amended terms, returning it to await the employee, or withdraw it.

Reserved

Book it, moving it to Booked, or withdraw it.

Booked

Activate it, moving it to Processing, or withdraw it.

Processing

Withdraw it.

Withdrawal is accepted from any state.

Activation — the move to Processing — is refused while none of the campaign’s advertisements is confirmed. That is the only precondition on activation.

What the platform does on its own

A campaign under Processing whose period has ended moves to Completed on its own.

A campaign that reached Booked and was never activated stays under Booked after its period ends, and the operator rejects it to clear the tab.

Advertisement states

Interface tab What it means

Approving

Submitted and waiting for review, or already under review by an employee.

Confirmed

Accepted. Counts toward the campaign’s activation precondition and is included in the push to the content management system.

Rejected

Declined, with a reason, or withdrawn by the demand partner. Terminal either way.

Transitions

From An employee may move it to The partner may move it to

Newly submitted, awaiting review (Approving)

Under review, confirmed, or rejected

Resubmitted (staying in the same state), or withdrawn

Under review (still Approving)

Rejected

Resubmitted (moving it back to awaiting review), or withdrawn

Confirmed

 — 

Withdrawn

An advertisement in a terminal state accepts nothing further from either side. A rejected or withdrawn advertisement is finished, and the partner submits a new one.

Two rules apply:

  • Rejecting requires a comment.

  • Confirming requires that every creative named on the confirmation already carries the confirmed status. A confirmation that names a creative still awaiting review is refused.

The platform also validates an advertisement when the partner first submits it, before any of this begins. The advertisement’s period must fall inside the campaign’s, at least one creative must be present and none rejected, the creative’s media type must match the advertisement’s, and the creatives between them must cover the aspect ratio of every face targeted.

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