Getting started
Bringing a screen operator live is six steps, roughly in this order. Each is owned in full by the section it links to.
This page is for the owner and admin employees who take the organization live. It is a sequence and nothing else: no step is explained here.
The order of operations
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The organization exists. A platform administrator creates it with its server type, its commission and its first owner employee.
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Inventory arrives. The content management system is wired up, so that the catalog of screens and faces is pulled in and playout facts can come back.
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Prices are set. One price list carries a floor price and names the faces it covers.
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A demand partner is connected. The partner is registered platform-wide, enabled for this organization, and admitted by the price list.
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Creatives are moderated. Review positions are defined, employees are assigned to them, and the queue of incoming creatives is worked.
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Revenue is reported. Confirmed ad plays are pulled back on a schedule, priced, and settled at the end of the month.
Steps 2 and 3 can be done in either order, and step 4 can begin before step 3 finishes. Nothing sells until the first four are done, and steps 5 and 6 then follow on their own.
Set the organization tariff
A newly created organization starts with its organization tariff commission at zero, and the platform sells only once it is above zero.
Before the platform offers a bid opportunity for a face it resolves a tariff commission for that face — the face’s inventory tariff if one covers it, the organization tariff otherwise — and while that value is zero or below the ad request is refused and no demand partner is asked. The content management system gets an error.
Only the platform administrator can raise the organization tariff commission above zero, so agree on it with them at the same sitting as the organization is created.
It is a fraction, so ten percent is entered as 0.1.
Three notes:
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An organization created through the content management system handshake described in Organization setup is given a commission of ten percent instead.
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Inventory supplied through an exchange is not subject to this check.
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An inventory tariff covering a face is used in place of the organization tariff, so a face-level tariff at zero stops selling on just those faces.
Fees and commission covers what is actually deducted from a sale, which this setting does not decide.
Before you start
Two pages are worth ten minutes before step 1.
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Product overview — what the platform does, and the vocabulary the rest of this documentation uses.
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Sales models — the four ways airtime is sold here. The six steps above bring up the auction path; automated guaranteed campaigns, programmatic guaranteed campaigns and private deals are layered on afterwards.