PG Price Lists
A programmatic guaranteed campaign is priced from a price list: an amount per ad play, for one creative length over one date range, optionally varying by time of day.
This page is for an organization’s owner, admin and manager employees, who write these price lists. A viewer reads a price list and changes nothing.
What a price list covers
A programmatic guaranteed price list reaches every face it has been applied to.
A face is covered by at most one RTB price list, and a single face can appear in several programmatic guaranteed price lists at once.
Editing a price list
These price lists are edited at /rtb-prices in the client cabinet.
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Open
/rtb-pricesand create a price list, or open an existing one. -
Set the creative length, the date range and, optionally, the daily hours it applies to.
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Enter the amount per ad play.
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Select the faces this price list should cover, and save.
The frozen campaign price
When a programmatic guaranteed campaign is reserved, the platform freezes a copy of the matching price list entry — the per-play price for that face, that creative length and that hour — onto the campaign, along with the commission percentage that applies at that moment. That copy is the campaign’s frozen campaign price.
A later edit to the price list does not reach a campaign that has already been reserved.
How a price list is used in the negotiation
The platform prices a partner’s proposal against the price list covering the faces it names, and compares the total with the budget the partner offered. See Programmatic guaranteed campaigns for how that comparison decides whether the campaign is reserved immediately or sent for review.
See also
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Programmatic guaranteed campaigns — the deal type these price lists price.
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What gets billed — where the frozen campaign price ends up as money.