Limits

This page gathers the numbers that stop something from happening: quotas, maximum sizes, minimum values and deadlines.

It is for anyone who has just been refused by a form and wants to know which number they hit.

Technical requirement documents

Quotas on the PDF documents attached to an organization’s technical requirements. They are counted per organization, across every document attached.

Limit Value Notes

Number of documents

10

The eleventh upload is refused and the ten already attached are untouched.

Size of one document

20 MB

Checked before the file is stored.

Total size of all documents

100 MB

An upload that would exceed the total is refused; one that lands exactly on it is accepted.

File type

PDF only

Fixed.

See Publishing requirements.

Upload sizes

Limit Value Notes

One HTML creative

10 MB

Applies where HTML creatives are enabled for the organization. A file over the limit fails validation and the creative is not offered.

The timing budget for one demand partner

A partner in an RTB price list’s auction mode has 1700 ms to answer from the moment it is asked; a partner in the price list’s waterfall mode has 1500 ms. An answer that misses the budget is not waited for and not used, and a partner that keeps missing it is temporarily left out of further rounds.

See Timing budget for the full budget.

Request-time checks

Limit Value Notes

How far ahead of server time a requested playout moment may be

3 minutes

A clock check. A request for a slot further ahead is refused however quickly it arrives.

How long an ad request stays resolvable for confirmation

2 hours (default)

A confirmation arriving after this is answered with a not-found and never becomes billable.

How long a COT request stays open

3 hours

The COT equivalent of the window above.

See Late and lost plays.

Page sizes

The platform pages every list it reads and every list it serves in the client cabinet. Two of these are fixed and cannot be changed by asking for a bigger page.

Where Default Maximum Notes

Catalog pull from a content management system

20

20

Fixed.

Playout pull from a content management system

1000

1000

Fixed.

List screens in the client cabinet

25

 — 

The page control on the screen chooses.

Values a form will refuse

Field Limit Where

Floor price amount

At least 0.01

Real-time-bidding price list

Slot length on a floor price

At least 1 second

Entered in seconds

Audience-based floor amount

At least 0.01

Real-time-bidding price list

Number of opportunities to see it is written against

At least 1

Real-time-bidding price list

Number of floor prices when the single-floor switch is on

Exactly one

Real-time-bidding price list

Price per ad play on an automated guaranteed grid

At least 0.01

Automated guaranteed price list

Creative length on an automated guaranteed grid

At least 1 second

Automated guaranteed price list

Maximum allowed overbooking

At least 100 percent

Automated guaranteed price list

Commission, when a tariff is edited

At least 0.01

Organization tariff

Tax rate

0 to 100

Organization settings

Days of inactivity before a campaign is paused

At least 7

Organization settings

Days paused before a campaign is stopped

At least 180

Organization settings

Legal entity allowance

At least 1

Set by the platform administrator

Name of an organization, an automated guaranteed price list or an inventory tariff

3 to 255 characters

Everywhere a name is entered

An organization’s floor prices are also checked against a minimum floor price on its tariff, which the platform administrator sets. The comparison is per second, so a minimum written as 1 for 5 seconds refuses a price list’s floor of 3 for 20 seconds. See Floor prices.

Counts

Limit Value Notes

Active legal entities per organization

the organization’s allowance, 1 unless the platform administrator sets another

Deactivating one frees a slot. Reactivating is refused when the allowance is used up. See Organization setup.

Related pages