Automatic Approval

An organization can name demand partners whose creatives are confirmed the moment they arrive. No employee sees them, no verdict is recorded, and nothing waits.

This page is for owners and admins deciding whether to turn it on, and for anyone auditing an organization who needs to know what happened to creatives that carry no reviewer.

What it does

Automatic approval is a list of demand partners held in the organization’s settings. It is empty by default: with an empty list, every creative from every partner goes through human review.

When a demand partner is on the list, a creative arriving from that partner is confirmed as soon as it is stored:

  • On the moderation-request flow, the request is created in NEW and immediately moved to CONFIRMED. The campaign and its advertisements are created, the demand partner is told the creative is approved, and — for the integrations that receive it — the creative is pushed to the content management system.

  • On the layout flow, the layout is created in APPROVING and immediately moved to CONFIRMED. The demand partner is told the layout is reserved.

Everything downstream of confirmation is identical to a creative an employee approved. The difference is entirely in who decided.

The confirmation is written right after the creative is stored. A partner reading the response to its own submission may therefore see new, and reading the creative’s status again returns confirmed.

Where it is set

The list lives in the client cabinet under Settings > Common, alongside the organization’s other operating settings.

  1. Open Settings > Common.

  2. In the automatic approval field, add the demand partners whose creatives should skip review. Only partners already registered for your organization can be added.

  3. Save.

Editing organization settings requires the owner or admin employee role. A manager or moderator cannot change the list. Before adding a partner, confirm who is asking and that they are entitled to ask, because a partner on the list reaches your screens without any review.

The list is per organization and per demand partner.

What it skips

Human review, entirely

No employee is asked. No new request or approving layout appears in either queue for anyone to act on.

Employee positions

Positions are not consulted. An organization that requires legal and brand-safety sign-off on every creative does not get that sign-off for a partner on this list.

The reviewer’s scoping step

On the moderation-request flow, restricting a creative to particular faces is part of the review. There is no review, so there is no scoping. The request is confirmed with whatever scope the demand partner’s own submission carried.

What it does not skip

The platform’s file checks still apply.

  • The creative’s media files are still validated when the partner submits them — that each file arrived intact, is what it claims to be, and passes the format checks that apply to the submission.

  • On the moderation-request flow, the media files are re-checked for reachability and content type at the moment of confirmation, exactly as they are for an employee approval. A confirmation that fails this check does not go through.

The organization’s technical requirements are applied by reviewers, so a creative from a partner on this list is not checked against them.

What record remains

For an auditor, three things are recorded.

The setting change is recorded

Adding or removing a demand partner from the list is written to the organization’s audit log, with the employee who made the change. See audit.

The state change is recorded

The moderation request or layout moving to CONFIRMED is written to the audit log as a state change on that entity.

The creative itself is fully visible

An automatically confirmed request appears in the confirmed tab of the Requests screen and an automatically confirmed layout in the confirmed tab of the Layouts screen, with the full creative, its media and its submitting partner.

An automatically approved creative carries no position verdicts and no reviewing employee, and the audit entry for its state change names no person. To tell an automatically approved creative from a reviewed one, look for the absence of verdicts on it, and check the audit log for when the demand partner was added to the list.

When it applies

Automatic approval applies when a creative is first created.

Creatives already sitting in the queues when a partner is added to the list stay there for an employee to decide. A resubmission against a moderation request that is still in NEW updates the existing request and leaves it waiting for an employee, and the same holds for a layout resubmitted against an existing record.

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